01 — The Problem
Your horse can't tell you how it feels. Until now, no one else could either.
The equine industry is unique in an uncomfortable way: it is one of the world's most capital-intensive hobby markets — and one of the least data-driven. An average horse owner spends hundreds of thousands per year. Feed, farrier, veterinarian, training, equipment, treatments. And yet nearly every decision is based on opinions, traditions, and gut feeling.
The farrier has their philosophy. The trainer has their method. The feed advisor has their conviction. The vet has their diagnosis. And none of them have shared, objective data to stand on. The result is predictable: horses suffer more than they need to. Injuries are discovered too late. Investments are made in the wrong things.
There is another layer rarely discussed: horse and rider are a unit, but are never treated as one. Most horses are naturally asymmetric — an evolutionary advantage in the wild. But with a rider on their back, the horse must redistribute its center of gravity to carry the weight evenly on all four legs. If it fails, uneven loading of joints, muscles, and fascia structures occurs — with tension, compensation, and reduced mobility as a result.
No objective data
No established standard for how a horse should move, carry itself, or feel. Every expert measures against their own experience. Ridesum changes that.
Horse and rider treated separately
The rider's stiffness in the shoulders affects how she holds the reins — which directly affects how the horse moves. It's a system. But the industry treats it as two separate problems.
No preventive thinking
In elite football, every player is monitored with 13–15 data points. Green zone, yellow zone, red zone. In the equine industry, nothing equivalent exists.
An industry without an OS
There are booking systems, vet journals, feed log apps. But no one has built a platform that connects data, rider, horse, treatment, and certified therapists in a global network.
02 — The Ecosystem
Measure. Treat. Scale. Three layers — one flywheel.
Fascia Horse is not a product. It is an ecosystem with three interconnected layers that reinforce each other. Every new Ridesum measurement drives demand for treatment. Every treatment generates data back to the app. Every new certified partner expands the network that attracts more users.
Ridesum
AI-powered analysis app for horse and rider. Think smartwatch for the horse, combined with training diary, marketplace, and communication tool between rider and therapist.
- AI video analysis of horse movement and rider seat analytics
- Horse diary — all history in one place: vet, farrier, training, treatments
- GPS tracking of training sessions
- Vital signs — pulse, temperature, movement patterns
- Pocket office for therapists — payment, client management, direct communication
- Marketplace — connects horse owners with certified Fascia Horse therapists
Turnaround story: Ridesum was valued at 50 MSEK. Then it went bankrupt. Not because the app was bad — 60,000 downloads in 144 countries prove that. But because the business model was wrong. We acquired the bankrupt estate in autumn 2024, integrated it into the Fascia Horse ecosystem, and set the right model: 49 kr/month with everything included. Result: 400% increase in paying users within one week.
Fascia Horse Treatment
Patented full-body fascia treatment for horses using Atlasbalans technology. The treatment increases flow, mobility, and relaxation. It can simulate movement for horses on box rest. It works on horse AND rider as a unit.
Fascia Horse Clinics
Certified partner network with complete platform: booking, payment, client management, marketing. Partners pay 5,000 kr/month for the full package. Fascia Horse takes 10–15% royalty on every treatment booked through the platform.
03 — The Proof
This is not something we invented yesterday. It's 16 years of proven method — in the world's toughest environments.
Rolf-Göran Bengtsson
One of the world's most decorated show jumpers
Treated all his horses with Fascia Horse for a full year. Result: won the Global Champions Tour. Indirect shareholder in Fascia Horse International through ownership in Fascia Innovation Sweden AB.
US Show Jumping Team & Janus Marquis
National team physiotherapist
The US show jumping team works with the Fascia Horse method. Janus Marquis, physiotherapist for the team, is a customer and ambassador. The team won the World Championship — first time in 32 years.
Elitloppet
Sweden's premier trotting race
Six of ten horses in Elitloppet were treated by Fascia Horse therapists.
Kyra Kyrklund
World-renowned dressage trainer
Featured in the Fascia Horse course package with a star clinic. Her name and participation is a credibility proof of the highest order.
Lisen Bratt Fredricson
Olympic rider
One of Sweden's most prominent show jumping stars. Featured in the course package with 'Jumping with Feel' — a concrete example of working at the intersection of performance and wellbeing.
FasciaClinics — proof we know how to build verticals
FasciaClinics International is the first incorporated vertical within the Fascia Innovation ecosystem — and the proof that we know how to do this.
04 — Concrete Cases
We don't just measure. We can prove it works.
The rider who straightened up — and the horse with her
A rider was placed in a horse simulator. Ridesum seat analytics showed she was crooked — loading more on one side. She was treated with the FasciaClinics method. A new analysis showed she was now straight. The load on the horse had changed measurably. The symbiosis between rider and horse — always discussed in theory — could for the first time be shown quantitatively.
Horse balance measurement — pilot study
Four riding school horses (10–18 years) were measured with Sleip (movement asymmetry analysis) and thermographic camera before and after fascia treatment with Atlasbalans M1. All horses showed improvement: better posture, shinier coat, more relaxed muscles, freer movement, increased warmth in back and croup (indicating improved flow), and more even heat distribution. One horse showed lasting improvement between sessions.
05 — The Team
Built by people who've done this before.
Axel Bohlin
Founder & CEO, Fascia Innovation Sweden AB
Founded Fascia Innovation with his father Hans in 2010. Built the ecosystem from zero — without external capital. Led FasciaClinics from idea to a company valued at 250 MSEK with 550+ external shareholders and operations in three countries.
Klara Nordström
Head of Ridesum & Fascia Horse
Tech entrepreneur with deep roots in the equine world. Founded Statement — a sensor company for equine health. Drives Ridesum from turnaround to global platform. The combination of technical competence, industry knowledge, and business drive is exactly what this phase requires.
Hans Bohlin
Founder & Method Expert
The scientific foundation of fascia within Fascia Innovation. 16 years of clinical experience, method development, and the scientific framework that everything rests on.
Board & Senior Advisors
Rolf-Göran Bengtsson
Indirect shareholder, elite show jumper
Ulf Brömster
Senior advisor, former chairman Swedish Equestrian Federation
Anders Mellberg
Senior advisor & shareholder, former chairman Swedish Equestrian Federation
Janus Marquis
Ambassador, physiotherapist US show jumping team
06 — The Offer
Become a co-owner. Not a customer.
Fascia Innovation Sweden AB is selling a portion of its existing shareholding in Fascia Horse. This is a direct sale of shares — you buy ownership in the company.
Rewards — investment + access
Co-owner
3,000 kr300 shares
Confirmed shareholder · Investor newsletter
Partner
6,000 kr600 shares
All above + 12 months Ridesum Plus (value 588 kr) + Complete course package with Kyra Kyrklund, Lisen Bratt Fredricson et al. (value ~2,700 kr)
Founder
25,000 kr2,500 shares
All above + Personal onboarding with Klara · Stable analysis with Ridesum · Named as founder in the app
07 — Financial Model
5-Year Vision — Revenue Streams at Full Scale
Ridesum SaaS
2,000,000 paying users × 49 kr/month
Partner Licences
30,000 certified partners × 5,000 kr/month
Treatment Royalty
1,500,000 treatments/month × ~144 kr avg royalty
Total ARR Year 5: ~5,556 MSEK
Valuation Discussion
Today's valuation is 50 MSEK for 100% of the company. You buy shares at 10 kr each. If Fascia Horse reaches a fraction of the 5-year model — say 500 MSEK ARR against a conservative 8× multiple — the company is worth 4 billion kronor. That's an 80× multiple on today's entry valuation. For comparison: FasciaClinics International is valued at 250 MSEK today. That's the first vertical we incorporated. Fascia Horse is the second — with a potentially much larger market and a SaaS component that FasciaClinics lacks.
08 — Why Now
Four reasons this is the right moment.
The Ridesum acquisition creates the missing link
The Fascia Horse method has worked for 16 years. But without a data loop — a way to measure results and connect rider, horse, therapist, and data — scalability was limited. Ridesum solves that. We own it now.
The tech platform is ready
The FasciaClinics platform is live and proven. Ridesum has pocket office and marketplace. The combination with AI gives us the complete platform without building from zero.
Fascia research finally validates what we knew
During the 2020s, breakthroughs in fascia research have accelerated. What Hans Bohlin and the team built on clinical intuition in 2010 is now being confirmed by science.
Whoever builds the platform owns the category
We have a head start — 16 years of method development, 600+ therapists, 60,000 app users in 144 countries. No competitor has all these parts. But head starts aren't eternal.
09 — Risks & FAQ
Honest answers to hard questions.
"Why did Ridesum go bankrupt?"
Wrong business model, not wrong product. 60,000 organic downloads in 144 countries prove demand exists. The subscription model at 49 kr/month — which increased paying users by 400% in one week — is the right model.
"Is 2 million users in 5 years realistic?"
It's ambitious. But 60,000 organic downloads in 144 countries without marketing show that demand is global and natural. With a partner network of 30,000 certified therapists recommending the app, the channel is powerful.
"What if Garmin or Apple launches something similar?"
Technology is not our moat. The method, the certification system, and the network of 600+ therapists is. A big tech player can build sensors. They can't build the methodological competence, the certification system, and the trust from horse people that we've built in 16 years.
"Why sell now at 50 MSEK valuation?"
Fascia Innovation sells for strategic reasons — capital to accelerate Ridesum and the partner platform. FasciaClinics did the same and is today valued at 250 MSEK with 550+ external shareholders. That's the model.
"Is the royalty model sustainable?"
At 800–1,500 kr per treatment and 10–15% royalty, each treatment generates 80–225 kr for Fascia Horse. That's SaaS margins on a physical service offering — possible because we provide the entire infrastructure.
The Vision
We're building the operating system for the equine industry. It's never been done. We've never been closer.
"Imagine a world where every horse has a baseline. Where the rider knows exactly how their horse feels — before they saddle up. Where treatment is proven, scalable, and accessible to all. Where equine health is built on data, not guesswork. That's the world we're building. Now we invite you to own a part of it."
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